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‘The ARt of Beauty’ will be open to the public Oct. 20-22 to invite guests to virtually try on the brand’s signature lip products and eyeshadow palettes.
October 13, 2023
By: Lianna Albrizio
Associate Editor
Online beauty shoppers of all skin tones and ethnicities can envision what a beauty shade looks like on them, or on a model who resonates with them, all before they buy. Pat McGrath Labs and Shop with Google are hosting an augmented reality pop-up experience that will integrate the brand with Google's AR technology. The three-day event, entitled “The ARt of Beauty” will be open to the public Oct. 20-22 in New York City, and is designed to educate g...
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